Sangria Making & Marketing Challenge


This event begins with a fun, informative Wine Tasting and ends with a highly entertaining and competitive Sangria Making & Marketing Challenge. Our sommelier starts the program with a brief history of wine, followed by a tasting that incorporates aroma sticks to help identify key ingredients in each wine.

Your group is then formed into teams that will become different wineries. Their assignment is to come up with a name and develop their own brand of Sangria. A brief history and definition of Sangria is explained, followed by a fun Trivia Contest which helps further educate your group about this wonderful beverage.

Each team then picks a leader and heads to the marketplace to find the ingredients they want to make their own Sangria. They will also create a name for their product, design a logo for their label and aprons – and decorate their tables for their final presentation which includes a song or jingle they write and perform about their great new Sangria.

Lastly, we organise a taste test contest to decide which team has created the best tasting Sangria. Prizes are then awarded in three different categories; the winner of the Sangria Trivia Contest, the team with the Best Marketing Campaign and the team with the Best Tasting Sangria.

Its an extremely fun and fast-paced team building event that encourages creativity, cooperation, experimentation, and team support to come up with the best product and the most creative marketing campaign.


  • Team members get to know one another
  • Friendly competition
  • Lighthearted, educational fun

Features: Becoming an overnight wine marketing expert

Event Type:

  • Networking
  • Celebrate success/holidays
  • Cocktail party activity

Group Size: 12 – 200

Time: 2 hours

Space: A conference room, with space for participants to sit at team tables

Note: Your group will be sampling red and white wine in tasting-size amounts which can be accompanied by cheese, crackers, or hors d’oeuvres. While this event does produce noticeable results, intoxication isn’t one of them. At your request, we will be happy to include non-alcoholic red wine for the Sangria Making and Marketing Challenge portion of the program.



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This event begins with a fun, informative history of wine, followed by a tasting that incorporates aroma sticks to help identify key ingredients in each Wine and ends with a highly entertaining and competitive Sangria Making & Marketing Challenge.


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SPAIN + 34 619 858 399
UK +44(01)491574057


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